The Secret To Creating Great Content
It’s not about just having “good content” or a “good topic” It’s about the way that you express that content, it’s about how you deliver the story to the consumers.
Think about it the way a director thinks about movies — There’s Act 1, Act 2, Act 3, etc. but with each Act, the story is enhanced with the next, it’s not just continuing the same scene for 2 hours. They fill the acts with changes in tone, adding surprises, fear, excitement, anger, but when combined you end with a feeling of satisfaction.
The same should be done for your audience, use your content to take them on the same kind of journey. If you’re making carousel post’s on Instagram, don’t make 10 dull or repetitive slides:
Take them through a journey, creating emotions for them, emotions create a memorable moment for them:
Tell a story with your content, something memorable, that’s what creates great content.